A Beautiful Rival: A Novel of Elizabeth Arden and Helena Rubinstein Author: Gill Paul Genre: Historical Fiction Publisher: William Morrow Paperbacks Release Date: 2023 Pages: 383 Source: Netgalley/Publisher in exchange for an honest review. Synopsis: Bestselling author Gill Paul reveals the history of cosmetic titans Elizabeth Arden and Helena Rubinstein and their infamous rivalry that spanned decades in a world that was changing dramatically for women—perfect for fans of Fiona Davis, Marie Benedict, and Beatriz Williams. They could have been allies: two self-made millionaires who invented a global industry, in an era when wife and mother were supposed to be the highest goals for their sex. Elizabeth Arden and Helena Rubinstein each founded empires built on grit and determination…and yet they became locked in a feud spanning three continents, two world wars, and the Great Depression. B...